Blogging 101

The generic answer is “As Often As You Like”, but if you are focused on building readership, you need to be regular. I say the best bloggers post once or twice a day. That seems like a lot but imagine it from the reader’s point of view. They find your blog for the first time, read a bunch of your posts, and decide to bookmark it. They return the next day and find…. nothing new. Then they try again a few days later and find… nothing new. At this point I would delete my bookmark, wouldn’t you? Earning loyal readers is key and for that you need to have new content on a regular basis. If you have trouble finding time to write a new post every day (e.g. 30  minutes), write several new posts at once and publish them one at a time over the next few days (Required Time = 60 minutes day 1 then 5 minutes the next few days). Got it?

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